Close Every Sales Call

About the Author: Edward C Rich

Ed Rich is a sales professional with over 40 years of experience across telecommunications, logistics, plastics, and international trade show sales.

His career achievements include:

  • Turning around an MCI Telecommunications branch from last place to #1 nationally in under 3 years
  • Building and managing top-performing sales teams at TNT Express and Roadway Global Air
  • Serving 26 years as Director of Sales at Crain Communications, leading global trade show sales

Throughout his career, Ed has been passionate about not just closing deals—but teaching others how to succeed in sales. He's trained and mentored countless salespeople and sales managers, helping them develop the skills that separate top performers from the rest.

Close Every Sales Call distills Ed's four decades of real-world sales experience into a practical, proven system for selling success. This isn't academic theory—it's a field-tested guide written by someone who's lived it.

Testimonials

Close Every Sales Call is a great resource for any sales professional. Unlike so many theoretical “how to” sales books, CESC is clear, concise and cuts right to the point. It’s not only written for sales people, it’s written by a sales guy who knows the business — period.

As a business owner, I’m constantly in sales mode and Close Every Sales Call! has become my go to source.

Close Every Sales Call is a huge help to any HR Professional who is recruiting a sales force.  This book helps me recognizing great salespeople with the right qualities for success.  The information on time management is particularly helpful.  I found the information on sales managers invaluable when promoting and retaining top talent.  This book is a great tool for organizations to gain insight into the challenges successful salespeople face and the management skills needed in our organization.    

An essential guidebook for anyone in sales, from first-timers to experienced road warriors. You're not '"selling the steak; you're selling the sizzle". Close Every Sales Call provides the framework for being an expert in sales.

The anecdotes and advice in Close Every Sales Call! are refreshingly candid, practical and universal.