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High Percentage Prospecting

 

Walking in one door pitching and then walking in the next door and pitching is certainly one way to prospect - but not a very good one...  and arguably the worst.

 

 

With only so much time to accomplish your goals, the key to great prospecting first starts with understanding your products and applications for your product.  Look inside your client base and understant how your product has helped clients and then first look for like clients.  If it helped one type of client or industry segment it will more than likely help them all.

 

When I was selling plastic that ran on certain machines.  I tried to figure out who had bought those machines.  Clients often know who else is using the machines they use and ask them.  I knew if I found the machines I had a chance.  Try finding the salesperson that sells those machines.  The concept here is to broaden your approach in terms of finding who can best use your products and target them.

 

Random cold calling is the worst - what a waste of time.  Warm Cold Calling is much stronger.  If you know that the prospect could use your products you're half way to a sale!! 

 

Enlighten your sales process.